To help you to promote your business and effectively reach your target market, we offer a range of marketing tools, that when used wisely can help build your company’s profile and help grow your profit. With over 20 years experience in a wide range of business sectors we know what can help you within your business sector. 

 

Branding

Your brand is the heart of your business, it is far more than your company logo, it communicates the culture of your company to your target audience. Consistency across all forms of your company’s communication is the key to building a successful brand, it will lead to brand recognition and then brand loyalty. With over twenty years experience working on with some of the UK’s biggest brands we acknowledge the importance of your brand. We have created new brands as well as helped clients to evolve and develop their current brand to ensure they appeal to their target audience.

 

Website (including SEO and social media)

Your website provides an instant visual presentation of your business and brand, that is why it is so important that your website is not only informative but is well designed and easily navigated, so that any potential customers have a good feeling about your business. Your website can help your customers to make an informed buying decision. With an e-commerce website you have a salesperson working 365 days a year 24 hours a day.

It can allow prospective customers to opt-in to a mailing list, and give you permission to contact them about special offers or additional things they may be interested in purchasing from you. We offer a CMS (Content Management System) this allows you to update and add content as you require. Regularly updating your content, can improve your Google ranking this is especially prevalent in helping you with your SEO (Search Engine Optimisation). Google is now looking for regularly updated content, geographical location, as well as keyword searches. This can be achieved by adding a news section to your website. Also you can link Social media, Video and RSS feeds to you website that will help add content to your website. We are happy to supply these additional services as you require.

Direct mail and Email marketing

Direct mail campaigns enable you to make personal one-to-one contact with your prospect. Direct mail is perfect for quickly testing prices, offers, and potential audiences. You have complete control over the media, the audience, and your offer. Response time to direct mail is fast, you can project the final results of a mailing quickly and accurately. It can also enhance other forms of advertising, build on customer awareness by complimenting other forms of marketing with the impact of targeted mail. We can customise your printed direct mail thanks modern digital printing processes. With email campaigns, we supply you with full campaign reports.

 

Company brochures

A well designed and printed company brochure can be a powerful advertising tool that adds credibility to your business. It is an important piece in your overall business marketing strategy. A good sales brochure does more than explain and inform, it also persuades, it translates your facts and features into customer benefits and sells your services/products. It can help your customer to make an informed purchase decision, they can take it with them and read at their leisure. We provide a full range of design and print services for all your company literature, we can arrange both litho and digital printing which gives you total flexibility in quantities from 1 to 1,000’s. We can also supply you with electronic versions for inclusion on your website.

 

Product/Service specific literature

Supplying more detailed information about a service or product can be useful in helping you make a direct sale, if you can provide your own branded information for your products/services in a clear and concise way, will only help you to turn a prospect into a sale. This material can be in the form of case studies, product reviews, technical data sheets, which have been proven to help customers make decisions. The use of testimonials in any support material will also add support to this argument.

Newsletters/email newsletters

By creating your own newsletter you can help promote your business as experts in your field, the information helps your customers to understand your business, keep up-to-date with your latest developments. Newsletters are an effective communication tool, and keep your company name in the forefront of their minds. If you are a large organisation the use of internal newsletters can help to keep your staff motivated and informed. We have experience in the publishing environment and know exactly what makes for a good newsletter.

 

PR

PR is the voice of your business, speaking to your existing and potential clients through published and online mediums. A well written press release informs in a non threatening way, allowing your prospective customer to get to know your brand well, creating a familiar feel which companies will want to know more about. Once launched, ongoing PR will introduce team members, personalities, special offers and discounts, keeping your business message fresh. Online PR is generally a shortened version of the published word, and specially designed to encourage social networking and two way communication. Our team skills will help you select the best approach for your business – anything from a short press release for the announcement of important news, through to in-depth articles or case studies, to demonstrate your technical expertise, market knowledge to the maximum audience of your prospective buyers.

Advertising

Advertising can be an indispensable part of the marketing strategy for any product or service. Magazine advertising allows you to reach highly targeted audiences, as you can choose magazine publications that cater to your specific audience or whose editorial content specialises in topics of interest to your audience. High reader involvement means that more attention will be paid to your advertisement. While newspaper advertising allows you to reach a wider audience. Advertising can inform people about different products and services, their benefits, cost and other requirements, and help us in making better purchases. Advertisements create a brand name for the product being promoted. Advertising can lead to direct feedback from customers. People can recognise the products from the catchy advertisements they see and thus sales are also improved.

 

Exhibitions and open evenings

A well planned event is a fantastic way to showcase your products and services and highlight your market expertise. Exhibitions stands allow prospective customers to interact with you directly and have real hands on appeal for any wavering clients you may have. In order to ensure your brand is represented in the best possible light.We have many years experience in identifying what marketing tools are required in order to make the best possible impact at customer focused events. Working with you, we will suggest and create eye – catching, original graphics and literature that will capture the nature of your business, helping prospective customers to easily interpret your business message and ensure they attend your open evening or visit your stand at an exhibition. Open evenings are an excellent way of showing off and demonstrating your products and services and we can guarantee a high level of support which will allow you the opportunity to convert potential customers into actual customers.

 

Copywriting

Time is money and we want you to ensure that your time is spent doing what you do best – selling your business to potential customers. We can help you do this by making sure your business speaks to customers, through concise copywriting on your website, press releases and all customer literature. Copywriting is the ability to turn words into meaning, our team has many years experience in helping businesses find the right words to properly convey their business message in a clear, interesting and concise way. These skills make the most technical of websites easier to understand, the wordiest brochure, easier to read and the keep the reader interested and informed, Copywriting is essential for website text, corporate leaflets and business brochures. Working with you, we will turn your words into messages that prospective customers will want to read, freeing up your time to do what you do best.

Promotional Gifts

The main advantages of promotional gifts are their perceived value and their potential exposure. A well chosen gift will add value, goodwill, and a positive attitude toward your company and brand. Customer loyalty and even improved customer relations can result from the clever use of promotional gifts. Customers can be reminded daily where to go for goods and services. A business prospect can be converted to a customer with the right use of promotional gifts as motivation to take the final step in conjunction with a marketing/advertising campaign.