A food manufacturer approached us with their branding and packaging requirements, for the launch of a healthy range of fruit crisps, to be stocked in a major supermarket chain in the UK. The fruit crisps are produced using freeze drying technology – developed from space research into astronauts food – the process removes only the water content from fresh fruit, therefore retaining all it’s natural goodness and vitamins.
We researched and developed a unique brand name “O! So Natural” followed by the design of the logo for the range, this was then registered as a trade mark. The next stage was the design of the packaging, which was targeted as a healthy and tasty alternative to traditional potato crisps, and aimed at breaking into the healthy snack market. The range consisted of three individual bags plus a multi-pack containing five individual bags.
